Does Your E-Commerce Brand Have An Element Of Multiplicity, Change Or Fluidity?ĭynamic logos are best used to denote the creative multiplicity of a brand. However, when you are a new e-commerce brand, ensuring the opportunity for such a large number of views can be hard, and an expensive challenge.Ģ. ![]() When people view your dynamic logo multiple times, they are better able to pick up on the fixed elements which are the common strand between your dynamic faces. ![]() For example, your brand may use the same font or color in the dynamic logo, while keeping everything else fluid. Dynamic logos can have so many faces –which means your audience need to view a large number of those faces to be able to intuitively pick up on the base framework you are using to convey your identity. When people form links between brands and their dynamic identities, it happens only after multiple viewings. On the flipside, a dynamic logo can be tricky in such a case. It helps to form a quick, easy and unmistakable association. A static logo educates the target audience about a static logo framework which they should associate with your e-commerce brand. In such a case a static logo is often fruitful. Usually, when you are starting out as a new e-commerce brand your audience needs to form an association between your company and its projected brand symbol. It is something that should serve as a substitute for your brand personality this is why it is important for people to be able to instantly recognize your symbol. The primary purpose of a logo is brand recognition. So if you are wondering where you should go for a dynamic logo or a static logo, keep this checklist in mind to help you decide: 1. Trendy Logo Design Elements The Essential Checklist ![]() And similarly, while people may say static logos are dead, that is not true, and they may in fact be the best course of action for your branding! Explore: Traditional vs. While there are numerous benefits of adopting a dynamic logo, it is not always the best choice for every brand. Whether you go for a dynamic logo or a static logo largely depends on the needs and goals of your brand. This is the core principle which you should always remember while designing a logo for your e-commerce brand. Should You Go For A Static Logo Or A Dynamic Logo?Įffective logo design is born out of genuine problem-solving –you craft a design that caters to the needs of the brand, and allows it to connect with its audience in a profitable manner. Two very popular examples of dynamic logos include the Google Logo, which changes form with context and events, and the AOL logo, which takes on different shapes and sizes. Sometimes, these logos have a fixed framework which allows movement within it, at other times, even the framework is fluid and changeable enough. Often, these logos have multiple iterations –they can change their shapes, colors, and forms with each individual viewing, or with the turn of events. Dynamic logos are movable or fluid logos which change their looks with the context. The only variation you may see in such a logo is its rendition in black and white from a colored version or a slight update after 10 or 20 years.Ĭompared to this, dynamic logos are very different. This logo has a fixed composition, elements, shapes and colors. ![]() When you hear the word ‘static logo’, think classical logos –logos which comprise of only one brand icon which stays same over the years. However, is that really the case? In this article we are going to take you over some basics of dynamic and static logos, to help you reach a decisive point about your pick! Difference Between A Static Logo And A Dynamic LogoĪ static logo, quite simply, is an unmovable logo. The increased use of responsive design and online platforms has led to the culmination of a very interesting phenomenon, one that had been quietly simmering under the surface for many years that of dynamic brand identities -and many have claimed that the age of static logos is over. Over the years, there has been a great hullabaloo about dynamic logos. Whether you are an emerging e-commerce brand or a seasoned one, we are sure you must have heard about the tussle between dynamic and static logos.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |